- Origin Transparency: Each bean is traceable to smallholder Gayo farmers.
- Experimental Roasts: Limited-edition fermentation methods (honey, anaerobic, fruit-infused).
- Eco Packaging: Biodegradable sachets, compostable capsules, soy-ink labels.
- Coffee + Tech: Sensor-based roasting and capsule pressure optimization.
- Lifestyle Brand: GayoLux collaborates with artists and designers to create limited coffee merchandise and lifestyle gear.